From Bengaluru, India, 4+ yr experienced. Helped ship 15+ applications (Enterprise & Consumer)
Contact - [email protected] | Portfolio - Ashoornasser.com
Work Experience
2023 June - Now
Senior Product Designer at Viamagus | Bengaluru, India
- Led design efforts that helped retain the company’s highest-paying client (GCC oil major) for over 2 years, shipping 25+ features and expanding business scope through consistent engagement.
- Improved exam experience for a national platform used in 227 cities by conducting UX research through 1:1 interviews with 7 candidates—redesigned the interface to reduce cognitive load, with 100% of users finding it clearer and easier to navigate.
- Designed guided learning journeys and interactions for a UK-based wellness platform, helping launch a one-of-a-kind subscription product competing with Headspace and Calm.
- Helped deliver an idea submission mobile app in 8 weeks for a global F&B company, designed to boost innovation through gamification, rewards, and leaderboards.
- Improved UX compliance across projects from 68% to 84% in just 3 weeks by introducing structured documentation practices—including solution documents, screen & state lists, JTBDs, and user flows—aligned with Viamagus standards.
- Accelerated project kickoffs by reusing in-house design system, customizing core variables - font, color, and sizing through a structured token system—enabling faster alignment, theming, and visual consistency
- Prototyped complete end-to-end user interactions, providing stakeholders and engineers with clear visibility into functionality resulting in faster alignment and reduced ambiguity before development.
- Leveraged AI to reduce execution time across design workflows, leading a 2-week workshop with designers and engineers to audit existing processes and accelerate research, prototyping, moodboarding, and design - dev handoff.
2021 June - 2023 June
Product Designer at Viamagus | Bengaluru, India
- Designed a sustainability-focused fleet management experience for a leading telematics provider, helping both small and large fleets reduce emissions and cut operational costs—enabling annual savings for large fleets through gamified metrics, electrification tools, and behavioral nudges.
- Worked on designing a fleet management app for Autonomous Mobile Robots (AMRs) to help warehouse managers easily assign tasks, track robot activity, and streamline daily operations—reducing manual effort and improving overall efficiency on the warehouse floor.
- Redesigned the UX for a US based revenue marketing platform to help B2B marketers optimize campaign performance, reduce acquisition costs, and manage tasks—delivering a fully reimagined MVP within 3 months alongside a cross-functional team.
- Designed a mobile-first escalation tool for one of the world’s largest beverage companies, allowing delivery drivers to report issues in real time, stay connected offline via SMS fallback, and streamline communication—reducing delays and improving on-ground operations.
Education
B.Arch
Hindustan University, Chennai, Tamil Nadu